NEED TO SHIFT FROM NETWORK CENTRIC BUSINESS TO CUSTOMER CENTRIC CELLULAR SERVICE

Antzeko izenburuak

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• Competitive advantage of customer centricity /
  nork: Parniangtong, Sathit
  Argitaratua: (2017)
• Customer-centric marketing: supporting sustainability in the digital age
  nork: Richardson, Neil
  Argitaratua: (2015)