NEED TO SHIFT FROM NETWORK CENTRIC BUSINESS TO CUSTOMER CENTRIC CELLULAR SERVICE

Eitemau Tebyg

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• Customer-centric business model: an introduction /
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• Competitive advantage of customer centricity /
  gan: Parniangtong, Sathit
  Cyhoeddwyd: (2017)
• Customer-centric marketing: supporting sustainability in the digital age
  gan: Richardson, Neil
  Cyhoeddwyd: (2015)