CHILDREN AS TARGETS FOR MARKETERS

Míreanna Comhchosúla

• Effectiveness of Celebrity Endorsement on Brand Recognition with Special Reference to Trivandrum city, Kerala.
  le: SAJANA .K . V AND Dr. S. NEHRU
• Advertising to children : concepts and controversies
  le: Carole Macklin M (ed.)
  Foilsithe: (1999)
• Advertising and marketing
  le: Kuegler, Thomas J
  Foilsithe: (2000)
• Television advertising and consumer response: children buying behaviour /
  le: Neeru Kapoor
  Foilsithe: (1994)
• Marketing communication and advertisisng
  le: Gaur, Richa
  Foilsithe: (2013)