CHILDREN AS TARGETS FOR MARKETERS

Antzeko izenburuak

• Effectiveness of Celebrity Endorsement on Brand Recognition with Special Reference to Trivandrum city, Kerala.
  nork: SAJANA .K . V AND Dr. S. NEHRU
• Advertising to children : concepts and controversies
  nork: Carole Macklin M (ed.)
  Argitaratua: (1999)
• Advertising and marketing
  nork: Kuegler, Thomas J
  Argitaratua: (2000)
• Television advertising and consumer response: children buying behaviour /
  nork: Neeru Kapoor
  Argitaratua: (1994)
• Marketing communication and advertisisng
  nork: Gaur, Richa
  Argitaratua: (2013)