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Problems and Prospects Of Backwater Tourism In Kerala With Special Reference To Alappuzha District
The desire to travel in order to see new sights, to gain new experiences, and to live under different environments will always grow. This means that the demand for travel and tourism products will grow, and it can be marketed. The backwaters of Kerala are formed by 40 rivers that flow into the Arabi...
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| Format: | Printed Book |
| Veröffentlicht: |
Indian Journal of Marketing,
2013
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| Online Zugang: | http://10.26.1.76/ks/005460.pdf |
| Zusammenfassung: | The desire to travel in order to see new sights, to gain new experiences, and to live under
different environments will always grow. This means that the demand for travel and tourism
products will grow, and it can be marketed. The backwaters of Kerala are formed by 40
rivers that flow into the Arabian Sea from the Western Ghats. They are used for the
transportation of people and products between villages as well as towns. Today, they play a
new role; the backwater tourism is one of the most important tourist products of Kerala.
Cruising along the backwaters of Kerala in a houseboat is an enchanting experience for the
tourists. In the whole world, similar type of tourism can be experienced in Netherlands
only. This paper analyses the marketing activities, the various problems faced by tourism
service providers and the perception of tourists towards backwater tourism in Kerala with
the help of primary data. The analysis by using Garrett's ranking shows that parking of
boats, unhealthy competition and lack of Government support were the first three main
problems faced by the houseboat operators. Tourist's satisfaction with the main elements of
tourism products was measured by using Likert's five point rating scale. A majority of the
tourists were satisfied with backwater tourism and were dissatisfied with the lack of
cleanliness of backwaters and hygiene factors. |
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| Beschreibung: | Volume 43, Number 4, April 2013 |