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The Popular Struggle against Coca-Cola in Plachimada, Kerala

This article is a case study of the campaign against the Coca-Cola Company in Plachimada, Kerala, India, which was a reaction against alleged environmental damages and water depletion caused by the company’s production of soft drinks. It addresses the following questions: How was civil society used...

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Bibliographic Details
Main Author: Henrik Berglund and Sofia Helander
Format: Printed Book
Published: Journal of Developing Societies 2015
Subjects:
Online Access:http://10.26.1.76/ks/005430.pdf
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100 |a Henrik Berglund and Sofia Helander  |9 26690 
245 |a The Popular Struggle against Coca-Cola in Plachimada, Kerala 
260 |b Journal of Developing Societies   |c 2015 
300 |a 281–303  |b 31, 2 (2015):  
520 |a This article is a case study of the campaign against the Coca-Cola Company in Plachimada, Kerala, India, which was a reaction against alleged environmental damages and water depletion caused by the company’s production of soft drinks. It addresses the following questions: How was civil society used as a platform for this struggle and what was the outcome? Did this campaign affect the political participation of its members? The study is based on interviews and surveys of the villagers in Plachimada and connects to theories on social movements and political participation, as well as to the debate on Indian civil society. The findings presented show the importance of having a local, core group in charge of the campaign, while simultaneously making use of existing support groups at the regional, national, and international levels. It also reveals that after reaching its goal, the campaign has resulted in a general increase of political participation amongst its members. 
650 |a SOCIAL MOVEMENTS;  |a POLITICAL PARTICIPATION;  |a WATER EXPLOITATION  |9 26691 
856 |u http://10.26.1.76/ks/005430.pdf 
942 |c KS 
999 |c 76170  |d 76170 
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