Influence of Social Media in Indian Election 2014- a Study on Voters in Thrissur

The assembly election of 2014 in India is different and exciting in various criterions. This was the first time when a whole election campaign was planned on the image and shoulders of a single personality, for the first time a well planned and well executed election campaign found results, this is...

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Hlavní autor: Rekha KG
Médium: Printed Book
Vydáno: International Journal of Emerging Research in Management &Technology 2015
Témata:
POLITICS; > MASS COMMUNICATION; > FACEBOOK; > TWITTER; > INSTANT MESSENGER; > WHATSAPP
On-line přístup:http://10.26.1.76/ks/004959.pdf
LEADER 02029nam a22001457a 4500
100 |a Rekha KG  |9 23220 
245 |a Influence of Social Media in Indian Election 2014- a Study on Voters in Thrissur 
260 |b International Journal of Emerging Research in Management &Technology  |c 2015 
300 |b Volume-4, Issue-4 
520 |a The assembly election of 2014 in India is different and exciting in various criterions. This was the first time when a whole election campaign was planned on the image and shoulders of a single personality, for the first time a well planned and well executed election campaign found results, this is the first time a new political party emerged with reaction of people and for the first time new media was given amble relevance in political elections. Social media is a revolutionary idea which arrived into the public medium without much hype, but has exploded in the global public communication arena. All other popular mass communication medium like television internet and radio are using social media as a support system to remain updated. Kerala is one of the few states which have a political outlook independent of the national political scenario. The political awareness is considered very high among the youth in Kerala. The study is an effort to identify the impact made by social media communication efforts of candidates in assembly elections 2014 on the population of Thrissur. The author also tries to identify the general factors that lead to the decision making in selecting a candidate to vote. Voters were asked questions with the help of a questionnaire and the importance of social media site like facebook and twitter as well as instant messenger applications like watsapp in their choice of a candidate was measured 
650 |a POLITICS;  |a MASS COMMUNICATION;  |a FACEBOOK;   |a TWITTER;   |a INSTANT MESSENGER;  |a WHATSAPP   |9 23221 
856 |u http://10.26.1.76/ks/004959.pdf 
942 |c KS 
999 |c 75289  |d 75289 
952 |0 0  |1 0  |4 0  |7 0  |9 67272  |a MGUL  |b MGUL  |d 2015-11-16  |l 0  |r 2015-11-16  |w 2015-11-16  |y KS 

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