APA Edition Citation

Alok Kumar Rai. (2014). Customer relationship management: Concepts and cases. PHI Learning Pvt Ltd.

Chicago Edition Citation

Alok Kumar Rai. Customer Relationship Management: Concepts and Cases. New Delhi: PHI Learning Pvt Ltd, 2014.

MLA Edition Citation

Alok Kumar Rai. Customer Relationship Management: Concepts and Cases. PHI Learning Pvt Ltd, 2014.

Warning: These citations may not always be 100% accurate.