GLOBALIZING RURAL MARKETS: EVIDENCE FROM HANDMADE TRADITIONAL PRODUCT MARKETS

Learning market realities improves businesses. Kerala, India, traditional cottage units producing indigenous handmade goods are not an exception. Changes because of globalization have intensified competition to imported non-natural factory products into Kerala markets. Traditional industries, ignora...

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Bibliografische gegevens
Hoofdauteur: Vanaja Menon Vadakepat and Faisal Al Khateeb
Formaat: Printed Book
Gepubliceerd in: GLOBAL JOURNAL OF BUSINESS RESEARCH 2012
Onderwerpen:
MARKET THREAT; > GLOBAL MARKET; > RURAL MARKET
Online toegang:http://10.26.1.76/ks/004904.pdf

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