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GLOBALIZING RURAL MARKETS: EVIDENCE FROM HANDMADE TRADITIONAL PRODUCT MARKETS
Learning market realities improves businesses. Kerala, India, traditional cottage units producing indigenous handmade goods are not an exception. Changes because of globalization have intensified competition to imported non-natural factory products into Kerala markets. Traditional industries, ignora...
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| Natura: | Printed Book |
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GLOBAL JOURNAL OF BUSINESS RESEARCH
2012
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| Accesso online: | http://10.26.1.76/ks/004904.pdf |