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GLOBALIZING RURAL MARKETS: EVIDENCE FROM HANDMADE TRADITIONAL PRODUCT MARKETS

Learning market realities improves businesses. Kerala, India, traditional cottage units producing indigenous handmade goods are not an exception. Changes because of globalization have intensified competition to imported non-natural factory products into Kerala markets. Traditional industries, ignora...

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Xehetasun bibliografikoak
Egile nagusia: Vanaja Menon Vadakepat and Faisal Al Khateeb
Formatua: Printed Book
Argitaratua: GLOBAL JOURNAL OF BUSINESS RESEARCH 2012
Gaiak:
Sarrera elektronikoa:http://10.26.1.76/ks/004904.pdf

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