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Customer Satisfaction of Cellular Phone Services In Kottayam District
After the liberalization of the Indian Telecom Sector, 1994, the Indian cellular market witnessed a higher growth in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharati Televentures Limited (Bharati). Bharat Sanchar Nigam Limited (BSNL...
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| フォーマット: | Printed Book |
| 出版事項: |
Journal of Exclusive Management Science
2015
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| 主題: | |
| オンライン･アクセス: | http://10.26.1.76/ks/004675.pdf |
| 要約: | After the liberalization of the Indian Telecom Sector, 1994, the Indian cellular
market witnessed a higher growth in cellular services. By 2005, there were a total of 12
players in the market with the five major players being Bharati Televentures Limited
(Bharati). Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Eassar Limited (Hutch), Idea
Cellular Limited (Idea) and Reliance Indian Mobile (RIM). All the players except RIM offered
services based on the Global system for mobile (GSM) technology. RIM provided services
based on Code Division Multiple Access (CDMA) technology as well as GSM. As competition
in the telecom area intensified, service providers took new initiatives to customers.
Prominent among these were celebrity, endorsements, loyalty rewards, discount coupons,
business solutions and talk time services. The most important consumer segments in the
Cellular industry were the youth segment and the business class segment. The youth
segment was the largest and fastest growing segment and was therefore targeted by cellular
service providers. Hence all the service providers concentrate on more service quality to
attract new customers in GSM market. |
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| 物理的記述: | Vol 4 Issue 1 |