CUSTOMER SATISFACTION IN RETAILING OF FMCGs IN THIRUVANANTHAPURAM DISTRICT

In this current changing business scenario, retail industry has witnessed major revolution and global attention. Retailing is one of the most rapidly growing and promising industries in Indian Economy. Retailing is an important social institution in Kerala because about 30 per cent of what a custome...

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Bibliografische gegevens
Hoofdauteur: Prasasthan M.K. and Dr. JubilyNavaprabha
Formaat: Printed Book
Onderwerpen:
CUSTOMER LOYALTY; > BRAND SWITCHING; > FAST MOVING CONSUMER GOODS; > RETAIL BUSINESS
Online toegang:http://10.26.1.76/ks/004674.pdf

Internet

http://10.26.1.76/ks/004674.pdf

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