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CUSTOMER SATISFACTION IN RETAILING OF FMCGs IN THIRUVANANTHAPURAM DISTRICT

In this current changing business scenario, retail industry has witnessed major revolution and global attention. Retailing is one of the most rapidly growing and promising industries in Indian Economy. Retailing is an important social institution in Kerala because about 30 per cent of what a custome...

Bibliografske podrobnosti
Glavni avtor:	Prasasthan M.K. and Dr. JubilyNavaprabha
Format:	Printed Book
Teme:	CUSTOMER LOYALTY; > BRAND SWITCHING; > FAST MOVING CONSUMER GOODS; > RETAIL BUSINESS
Online dostop:	http://10.26.1.76/ks/004674.pdf

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