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THE CONSUMER PERCEPTION AND RATING OF PRIVATE LABEL IN THE ORGANIZED RETAIL CHAINS IN KERALA.
The time has come where store brands are shaping the future of modern trade outlets in India. The private label brand was introduced as an alternative to national brands. Initially it was positioned as low price and low quality, the own brands have moved a long way in establishing its identity. The...
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| Format: | Printed Book |
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International Journal of Engineering Research & Technology (IJERT)
2013
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| Online Access: | http://10.26.1.76/ks/004646.pdf |
| LEADER | 01225nam a22001337a 4500 | ||
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| 100 | |a Prasanth MK AND Dr.J Balan |9 21956 | ||
| 245 | |a THE CONSUMER PERCEPTION AND RATING OF PRIVATE LABEL IN THE ORGANIZED RETAIL CHAINS IN KERALA. | ||
| 260 | |b International Journal of Engineering Research & Technology (IJERT) |c 2013 | ||
| 300 | |b Vol. 2 Issue 1, January- 2013 | ||
| 520 | |a The time has come where store brands are shaping the future of modern trade outlets in India. The private label brand was introduced as an alternative to national brands. Initially it was positioned as low price and low quality, the own brands have moved a long way in establishing its identity. The store brands are in par with the national brands at least in selected chains and outlets in India in terms of quality and price. The private labels have established lion market share in many parts of the developed world. The present research carried out at the selected retail a chain in Kerala such as More, Spencer and Reliance Fresh analyses the consumer perception and rating of the private labels. | ||
| 856 | |u http://10.26.1.76/ks/004646.pdf | ||
| 942 | |c KS | ||
| 999 | |c 74871 |d 74871 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 66857 |a MGUL |b MGUL |d 2015-10-28 |l 0 |r 2015-10-28 |w 2015-10-28 |y KS | ||