rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Branding in modern marketing: a study of its impact on marketing of consumer products
  name:
    name part: Mathew Jacob, Researcher
    role:
      role term: creator
  name:
    name part: Bino Thomas, Guide
    role:
      role term: creator
  name:
    name part: Mahatma Gandhi University, Kottayam
    name part: Department of Commerce, St Albert's College, Ernakulam
  type of resource: text
  origin info:
    place:
      place term: Kottayam
    publisher: Mahatma Gandhi University
    date issued: 2015
    issuance: monographic
  physical description:
    extent: 324p.
  note: Mathew Jacob; Guided by Dr. Bino Thomas
  note: Includes bibliographical references.
  subject:
    topic: Thesis(Ph. D)-Commerce
  subject:
    topic: Dissertations, Academic(Ph.D)
  subject:
    topic: Marketing role of Brand names
  subject:
    topic: Marketing
  subject:
    topic: Branding
  classification: RT 658.827 Q5
  identifier: http://www.mgutheses.in/page/