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Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario
The paper `Impact of Quality on Ethics and Social Responsibility in Marketing in Industries in Kerala in the present Indian scenario' highlights the observations, based on a descriptive research carried out in five leading industries in Kerala, in the private and public sector. Ethics and socia...
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| Format: | Printed Book |
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International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK
2007
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| Online Access: | http://10.26.1.76/ks/002373.pdf |