APA Edition Citation

Saji K.B. V. Mukundadas. (2007). Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala Manorama. International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK.

Chicago Edition Citation

Saji K.B. V. Mukundadas. Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala Manorama. International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK, 2007.

MLA Edition Citation

Saji K.B. V. Mukundadas. Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala Manorama. International Marketing Conference on Marketing & Society, 8-10 April, 2007, IIMK, 2007.

Warning: These citations may not always be 100% accurate.