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Understanding India: cultural influences on Indian television commercials/

Bibliographic Details
Main Author: Rohitashya Chattopadhya
Format: Printed Book
Published: New Delhi: Sage Publications India Pvt. Ltd., 2014.
Subjects:
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100 1 |a Rohitashya Chattopadhya  |9 26494 
245 1 0 |a Understanding India:  |b cultural influences on Indian television commercials/  |c Rohitashya Chattopadhyay. 
260 |a New Delhi:  |b Sage Publications India Pvt. Ltd.,  |c 2014. 
300 |a 175p. 
504 |a Includes bibliographical references and index. 
505 0 |a Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india. 
650 0 |a Television advertising- India.  |9 26495 
942 |c BK 
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952 |0 0  |1 0  |4 0  |6 659_143000000000000_095_4_Q4  |7 0  |9 56053  |a MGUL  |b MGUL  |c GEN  |d 2014-12-03  |e Mathrubhumi books Inv No 275 dated 15.11.2014  |g 695.00  |l 0  |o 659.143 095 4 Q4  |p 52253  |r 2015-04-27  |y BK