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| 020 |
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|a 9788132107323
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| 082 |
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|a 791.430 954
|b Q21
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| 245 |
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|a The magic of bollywood:
|b at home and abroad/
|c ed by Anjali Gera Roy.
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| 260 |
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|a Los Angeles:
|b Sage Publications Inc.,
|c 2012.
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| 300 |
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|a xviii, 334p.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Introduction / Anjali Gera Roy -- Brand Bollywood and the new Bollywood film. Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra -- Post-national B(H)ollywood and the national imaginary / Meena T. Pillai -- Bollywood's soft power: some facts and figures. Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan -- A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu -- Indian films' traditional markets: South Asia, Southeast Asia, Africa, and Russia. "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah -- Soft power and Pakistani viewers / Shahnaz Khan -- Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan -- Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko -- Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene -- "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju -- New territories: Bollywood in the West Australia, Canada, Europe, and New Zealand. From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel -- Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah -- Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam -- Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique -- Bollywood's circuits in Germany / Florian Krauss.
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| 650 |
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|a Motion pictures- India.
|9 26396
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| 650 |
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|a Motion picture industry- India.
|9 26397
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| 650 |
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|a Motion pictures, Hindi.
|9 13236
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| 700 |
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|a Anjali Gera Roy, Ed.
|9 26341
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| 856 |
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|u http://www.amazon.com/The-Magic-Bollywood-Home-Abroad/dp/8132107322
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|d 2014-12-03
|e Mathrubhumi books Inv No 275 dated 15.11.2014
|g 795.00
|l 1
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|o 791.430 954 Q21
|p 52237
|r 2020-05-20
|s 2020-02-20
|y BK
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