APA Edition Citation

Tellis, G. J. (2004). Effective advertising: Understanding when how and why advertising works. Response Books.

Chicago Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When How and Why Advertising Works. New Delhi: Response Books, 2004.

MLA Edition Citation

Tellis, Gerard J. Effective Advertising: Understanding When How and Why Advertising Works. Response Books, 2004.

Warning: These citations may not always be 100% accurate.