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The (un)common sense of advertising: getting the basics right/

Bibliographic Details
Main Author: Sanjay Tiwari
Format: Printed Book
Published: New Delhi: Response Books, 2003.
Subjects:
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082 |a 659.1  |b P3 
100 |a Sanjay Tiwari  |9 26388 
245 |a The (un)common sense of advertising:  |b getting the basics right/  |c Sanjay Tiwari 
260 |a New Delhi:  |b Response Books,  |c 2003. 
300 |a 322p. 
504 |a Includes index. 
650 |a Advertising.  |9 26456 
650 |a Marketing.  |9 26457 
942 |c BK 
999 |c 64132  |d 64132 
952 |0 0  |1 0  |4 0  |5 0  |6 659_100000000000000_P3  |7 0  |9 56031  |a MGUL  |b MGUL  |c GEN  |d 2015-04-25  |e Mathrubhumi books Inv No 275 dated 15.11.2014  |g 575.00  |l 0  |o 659.1 P3  |p 52231  |r 2015-04-25  |y BK