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International marketing/

Bibliographic Details
Main Author: Cateora, Philip R
Other Authors: Gilly, Mary C., Graham, John L.
Format: Printed Book
Published: New Delhi: McGraw-Hill Education, 2014.
Edition:15th ed.
Subjects:
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245 1 0 |a International marketing/  |c Philip R. Cateora, Mary C. Gilly and John L. Graham. 
250 |a 15th ed. 
260 |a New Delhi:  |b McGraw-Hill Education,  |c 2014. 
300 |a xxxiii, 622 p. :  |b col. ill., col. maps ; 
504 |a Includes bibliographical references and index. 
650 0 |a Export marketing.  |9 23896 
650 0 |a International business enterprises.  |9 25077 
700 1 |a Gilly, Mary C.  |9 24365 
700 1 |a Graham, John L.  |9 25078 
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