Entertainment management: towards best practice /

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Bibliographic Details
Other Authors: Moss, Stuart, Ed, Walmsley, Ben, Ed
Format: Printed Book
Published: Oxfordshire: CAB International, 2014.
Series:CABI tourism texts
Subjects:
Performing arts-Management.
Online Access:https://books.google.co.in/books?id=F_6dAwAAQBAJ&pg=PR2&lpg=PR2&dq=entertainment+management+ed+by+Stuart+Moss&source=bl&ots=BWlksIm1Z3&sig=q7VnPzj81mvnA232D5ioMlp0D70&hl=en&sa=X&ved=0ahUKEwiKrLr2ubzJAhXFHY4KHa_yAVcQ6AEILTAD#v=onepage&q=entertainment%20management%20ed%20by%20Stuart%20Moss&f=false
Table of Contents:
  • The entertainment industries: a re-introduction
  • The entertainment environments
  • Marketing entertainment
  • Managing public relations
  • Mass media and entertainment management
  • Event planning and management
  • Management in entertainment organizations
  • Hr and artist management
  • Arts and cultural management
  • Responsible entertainment management
  • Enterprise, creativity and small business
  • Introduction to entertainment law
  • Managing strategic and financial performance
  • Consultancy
  • Visitor attraction management
  • Afterword the future.

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