APA Edition Citation

Schiffman, L. G., Kanuk, L. L., Ramesh Kumar, S., & Wisenblit, J. (2010). Consumer behavior (10th ed.). Pearson.

Chicago Edition Citation

Schiffman, Leon G., Leslie Lazar Kanuk, S. Ramesh Kumar, and Joseph Wisenblit. Consumer Behavior. 10th ed. Chennai: Pearson, 2010.

MLA Edition Citation

Schiffman, Leon G., et al. Consumer Behavior. 10th ed. Pearson, 2010.