Strategic brand management: creating and sustaining brand equity long term/

Benzer Materyaller

• Strategic brand management new approaches to creating and evaluating brand equity
  Yazar:: Kapferner, Jean-Noel
  Baskı/Yayın Bilgisi: (1992)
• New strategic brand management: Advanced insights and strategic thinking
  Yazar:: Jean-Noel Kapferer
  Baskı/Yayın Bilgisi: (2012)
• New strategic brand management creating and sustaining brand equity long term
  Yazar:: Kapferer, Jean-Noel
  Baskı/Yayın Bilgisi: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  Yazar:: Kapferer, Jean- Noel
  Baskı/Yayın Bilgisi: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  Yazar:: Kapferer, Jean- Noel
  Baskı/Yayın Bilgisi: (2008)