Strategic brand management: creating and sustaining brand equity long term/

Παρόμοια τεκμήρια

• Strategic brand management new approaches to creating and evaluating brand equity
  ανά: Kapferner, Jean-Noel
  Έκδοση: (1992)
• New strategic brand management: Advanced insights and strategic thinking
  ανά: Jean-Noel Kapferer
  Έκδοση: (2012)
• New strategic brand management creating and sustaining brand equity long term
  ανά: Kapferer, Jean-Noel
  Έκδοση: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  ανά: Kapferer, Jean- Noel
  Έκδοση: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  ανά: Kapferer, Jean- Noel
  Έκδοση: (2008)