Strategic brand management: creating and sustaining brand equity long term/

Ítems similars

• Strategic brand management new approaches to creating and evaluating brand equity
  per: Kapferner, Jean-Noel
  Publicat: (1992)
• New strategic brand management: Advanced insights and strategic thinking
  per: Jean-Noel Kapferer
  Publicat: (2012)
• New strategic brand management creating and sustaining brand equity long term
  per: Kapferer, Jean-Noel
  Publicat: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  per: Kapferer, Jean- Noel
  Publicat: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  per: Kapferer, Jean- Noel
  Publicat: (2008)