Strategic brand management: creating and sustaining brand equity long term/

Lignende værker

• Strategic brand management new approaches to creating and evaluating brand equity
  af: Kapferner, Jean-Noel
  Udgivet: (1992)
• New strategic brand management: Advanced insights and strategic thinking
  af: Jean-Noel Kapferer
  Udgivet: (2012)
• New strategic brand management creating and sustaining brand equity long term
  af: Kapferer, Jean-Noel
  Udgivet: (2009)
• Strategic brand management: Creating and sustaining brand equity long term
  af: Kapferer, Jean- Noel
  Udgivet: (2004)
• Strategic brand management: creating and sustaining brand equity long term /
  af: Kapferer, Jean- Noel
  Udgivet: (2008)