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| LEADER |
00662 a2200169 4500 |
| 020 |
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|a 9788175541091
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| 082 |
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|a 658.827
|b P01
|
| 100 |
|
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|a Kapferer, Jean-Noel.
|9 12017
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| 245 |
|
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|a Strategic brand management:
|b creating and sustaining brand equity long term/
|c Jean-Noel Kapferer.
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| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a New Delhi:
|b Kogan Page India Private Limited,
|c 2000.
|
| 300 |
|
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|a 443p.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
|
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|a Brand name products-Management.
|9 12025
|
| 942 |
|
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|c BK
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| 999 |
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|c 61797
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|r 2014-06-28
|y BK
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