APA Edition Citation

Kapferer, J. (2000). Strategic brand management: Creating and sustaining brand equity long term (2nd ed.). Kogan Page India Private Limited.

Chicago Edition Citation

Kapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. New Delhi: Kogan Page India Private Limited, 2000.

MLA Edition Citation

Kapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. Kogan Page India Private Limited, 2000.