Kapferer, J. (2000). Strategic brand management: Creating and sustaining brand equity long term (2nd ed.). Kogan Page India Private Limited.
Styl ChicagoKapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. New Delhi: Kogan Page India Private Limited, 2000.
Citace podle MLAKapferer, Jean-Noel. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. Kogan Page India Private Limited, 2000.
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