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Leveraging corporate responsibility : the stakeholder route to maximizing business and social value /

"The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously imp...

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Chi tiết về thư mục
Tác giả chính: Bhattacharya, C B.
Tác giả khác: Sankar Sen, Korschun, Daniel
Định dạng: Printed Book
Được phát hành: Cambridge : Cambridge University Press, 2011.
Những chủ đề:
Truy cập trực tuyến:http://books.google.co.in/books?id=mANkttby0YsC&printsec=frontcover&dq=Leveraging+corporate+responsibility&hl=en&sa=X&ei=bJueU6CfBseWuATQhoDYDA&ved=0CB0Q6wEwAA#v=onepage&q=Leveraging%20corporate%20responsibility&f=false