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Leveraging corporate responsibility : the stakeholder route to maximizing business and social value /

"The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously imp...

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Bibliografski detalji
Glavni autor: Bhattacharya, C B.
Daljnji autori: Sankar Sen, Korschun, Daniel
Format: Printed Book
Izdano: Cambridge : Cambridge University Press, 2011.
Teme:
Online pristup:http://books.google.co.in/books?id=mANkttby0YsC&printsec=frontcover&dq=Leveraging+corporate+responsibility&hl=en&sa=X&ei=bJueU6CfBseWuATQhoDYDA&ved=0CB0Q6wEwAA#v=onepage&q=Leveraging%20corporate%20responsibility&f=false