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Service marketing /
| その他の著者: | |
|---|---|
| フォーマット: | Printed Book |
| 出版事項: |
London:
Sage Publications Ltd.,
2010.
|
| シリーズ: | Sage library in marketing.
|
| 主題: |
目次:
- v.1 The development of ideas for the marketing of services
- v. 2. The creation of the sub-discipline of services marketing
- v. 3. A focus on customer experience and the changing roles of customers and consumers
- v. 4. Towards a unifying marketing approach through service.