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Service marketing /
| Other Authors: | |
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| Format: | Printed Book |
| Published: |
London:
Sage Publications Ltd.,
2010.
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| Series: | Sage library in marketing.
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| Subjects: |
Table of Contents:
- v.1 The development of ideas for the marketing of services
- v. 2. The creation of the sub-discipline of services marketing
- v. 3. A focus on customer experience and the changing roles of customers and consumers
- v. 4. Towards a unifying marketing approach through service.