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| LEADER |
01411cam a2200229 a 4500 |
| 020 |
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|a 9781849205740 (set : hrd.)
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| 082 |
0 |
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|a 658.8
|b Q05
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| 245 |
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|a Service marketing /
|c ed by Steve Baron.
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| 260 |
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|a London:
|b Sage Publications Ltd.,
|c 2010.
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| 300 |
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|a 4 v. :
|b ill. ;
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| 490 |
0 |
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|a Sage library in marketing.
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| 504 |
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|a Includes bibliographical references.
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| 505 |
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|a v.1 The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
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| 650 |
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|a Service industries-Marketing.
|9 2912
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| 650 |
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|a Customer services-Marketing.
|9 7933
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| 700 |
1 |
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|a Baron, Steve Ed.
|9 7934
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| 942 |
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|c BK
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| 999 |
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|c 61609
|d 61609
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| 952 |
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