Influence of the country-of-origin on buyer assessment: a study among car owners in Kerala/

Bibliografiske detaljer
Hovedforfatter: Sindhu P Nair
Institution som forfatter: Mahatma Gandhi University, Kottayam School of Management and Business Studies
Andre forfattere: Sulaiman E
Format: Ph.D Thesis
Udgivet: Kottayam: Mahatma Gandhi University, 2014
Fag:
Thesis (Ph.D) - Philosophy
Dissertations, Academic (Ph D)
Car(Automobiles)-Marketing
Consumer behaviour-Kerala
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MG University

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Klassifikationsnummer: RT 658.834 3 Q4
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