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Influence of the country-of-origin on buyer assessment: a study among car owners in Kerala/

Bibliographic Details
Main Author: Sindhu P Nair
Corporate Author: Mahatma Gandhi University, Kottayam School of Management and Business Studies
Other Authors: Sulaiman E
Format: Ph.D Thesis
Published: Kottayam: Mahatma Gandhi University, 2014
Subjects:
Online Access:http://www.mgutheses.in/page/?q=T%202419&search=&page=1&rad=acc#Page
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100 |a Sindhu P Nair   |9 7327 
245 |a Influence of the country-of-origin on buyer assessment:  |b a study among car owners in Kerala/  |c Sindhu P Nair; Guided by Dr E Sulaiman 
260 |a Kottayam:  |b Mahatma Gandhi University,  |c 2014 
300 |a xvii, 246p. 
504 |a Includes bibliographical references 
650 |a Thesis (Ph.D) - Philosophy  |9 12251 
650 |a Dissertations, Academic (Ph D)  |9 21347 
650 |a Car(Automobiles)-Marketing  |9 21348 
650 |a Consumer behaviour-Kerala  |9 1950 
700 |a Sulaiman E   |9 21349 
710 |a Mahatma Gandhi University, Kottayam  |b School of Management and Business Studies,   |f 2014  |k Thesis  |9 7330 
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