Influence of the country-of-origin on buyer assessment: a study among car owners in Kerala/

Bibliographische Detailangaben
1. Verfasser: Sindhu P Nair
Körperschaft: Mahatma Gandhi University, Kottayam School of Management and Business Studies
Weitere Verfasser: Sulaiman E
Format: Ph.D Thesis
Veröffentlicht: Kottayam: Mahatma Gandhi University, 2014
Schlagworte:
Thesis (Ph.D) - Philosophy
Dissertations, Academic (Ph D)
Car(Automobiles)-Marketing
Consumer behaviour-Kerala
Online Zugang:http://www.mgutheses.in/page/?q=T%202419&search=&page=1&rad=acc#Page
Beschreibung
Beschreibung:xvii, 246p.
Bibliographie:Includes bibliographical references

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