Influence of the country-of-origin on buyer assessment: a study among car owners in Kerala/

Bibliografiske detaljer
Hovedforfatter:	Sindhu P Nair
Institution som forfatter:	Mahatma Gandhi University, Kottayam School of Management and Business Studies
Andre forfattere:	Sulaiman E
Format:	Ph.D Thesis
Udgivet:	Kottayam: Mahatma Gandhi University, 2014
Fag:	Thesis (Ph.D) - Philosophy Dissertations, Academic (Ph D) Car(Automobiles)-Marketing Consumer behaviour-Kerala
Online adgang:	http://www.mgutheses.in/page/?q=T%202419&search=&page=1&rad=acc#Page

Beskrivelse
Fysisk beskrivelse:	xvii, 246p.
Bibliografi:	Includes bibliographical references

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