Influence of the country-of-origin on buyer assessment: a study among car owners in Kerala/

Dades bibliogràfiques
Autor principal: Sindhu P Nair
Autor corporatiu: Mahatma Gandhi University, Kottayam School of Management and Business Studies
Altres autors: Sulaiman E
Format: Ph.D Thesis
Publicat: Kottayam: Mahatma Gandhi University, 2014
Matèries:
Thesis (Ph.D) - Philosophy
Dissertations, Academic (Ph D)
Car(Automobiles)-Marketing
Consumer behaviour-Kerala
Accés en línia:http://www.mgutheses.in/page/?q=T%202419&search=&page=1&rad=acc#Page
Descripció
Descripció física:xvii, 246p.
Bibliografia:Includes bibliographical references

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