A study on guarantee and warranty in the marketing of consumer durables/

Detalles Bibliográficos
Autor Principal: Saji Abraham
Autor Corporativo: Mahatma Gandhi University, Kottayam School of Management and Business Studies
Outros autores: Siby Zacharias
Formato: Ph.D Thesis
Publicado: Kottayam: Mahatma Gandhi University, 2013
Subjects:
Thesis (Ph.D)-Management
Dissertations, Aademic (Ph.D)
Warranty
Marketing-Management
Customer services
Acceso en liña:http://www.mgutheses.in/page/?q=T%202377&search=&page=1&rad=acc

Internet

http://www.mgutheses.in/page/?q=T%202377&search=&page=1&rad=acc

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