A study on guarantee and warranty in the marketing of consumer durables/

Bibliographic Details
Main Author: Saji Abraham
Corporate Author: Mahatma Gandhi University, Kottayam School of Management and Business Studies
Other Authors: Siby Zacharias
Format: Ph.D Thesis
Published: Kottayam: Mahatma Gandhi University, 2013
Subjects:
Thesis (Ph.D)-Management
Dissertations, Aademic (Ph.D)
Warranty
Marketing-Management
Customer services
Online Access:http://www.mgutheses.in/page/?q=T%202377&search=&page=1&rad=acc
Description
Physical Description:370p
Bibliography:Includes bibliographical references

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