The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

Detalhes bibliográficos
Autor principal: Lekshmi Bhai P S
Autor Corporativo: Mahatma Gandhi University, Kottayam- School of Management and Business Studies
Outros Autores: Sreeranganadhan, K
Formato: Ph.D Thesis
Publicado em: Kottayam: Mahatma Gandhi University, 2013
Assuntos:
Thesis (Ph.D)-Management
Dissertations, Academic (Ph.D)
Consumer behaviour-Kerala
Advertising-Kerala
Brand preferences-Kerala
Consumer durables-Kerala
Acesso em linha:http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

Internet

http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

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