The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

Dettagli Bibliografici
Autore principale: Lekshmi Bhai P S
Ente Autore: Mahatma Gandhi University, Kottayam- School of Management and Business Studies
Altri autori: Sreeranganadhan, K
Natura: Ph.D Thesis
Pubblicazione: Kottayam: Mahatma Gandhi University, 2013
Soggetti:
Thesis (Ph.D)-Management
Dissertations, Academic (Ph.D)
Consumer behaviour-Kerala
Advertising-Kerala
Brand preferences-Kerala
Consumer durables-Kerala
Accesso online:http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

Accesso online

http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

MG University

Dettagli sul posseduto da MG University
Collocazione: RT 658.834 3 Q3
Copia Status in tempo reale non disponibile

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