The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

Détails bibliographiques
Auteur principal: Lekshmi Bhai P S
Collectivité auteur: Mahatma Gandhi University, Kottayam- School of Management and Business Studies
Autres auteurs: Sreeranganadhan, K
Format: Ph.D Thesis
Publié: Kottayam: Mahatma Gandhi University, 2013
Sujets:
Thesis (Ph.D)-Management
Dissertations, Academic (Ph.D)
Consumer behaviour-Kerala
Advertising-Kerala
Brand preferences-Kerala
Consumer durables-Kerala
Accès en ligne:http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

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http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

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