The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

Bibliografiske detaljer
Hovedforfatter: Lekshmi Bhai P S
Institution som forfatter: Mahatma Gandhi University, Kottayam- School of Management and Business Studies
Andre forfattere: Sreeranganadhan, K
Format: Ph.D Thesis
Udgivet: Kottayam: Mahatma Gandhi University, 2013
Fag:
Thesis (Ph.D)-Management
Dissertations, Academic (Ph.D)
Consumer behaviour-Kerala
Advertising-Kerala
Brand preferences-Kerala
Consumer durables-Kerala
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