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The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

Xehetasun bibliografikoak
Egile nagusia:	Lekshmi Bhai P S
Erakunde egilea:	Mahatma Gandhi University, Kottayam- School of Management and Business Studies
Beste egile batzuk:	Sreeranganadhan, K
Formatua:	Ph.D Thesis
Argitaratua:	Kottayam: Mahatma Gandhi University, 2013
Gaiak:	Thesis (Ph.D)-Management Dissertations, Academic (Ph.D) Consumer behaviour-Kerala Advertising-Kerala Brand preferences-Kerala Consumer durables-Kerala
Sarrera elektronikoa:	http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

Antzeko izenburuak

Pressures in buying consumer durables : a study with reference to Kerala
nork: K.P.Sumedhan,Guide- K.C.Sankaranarayanan
Argitaratua: (2009)

Advertising in Kerala: its influence on select consumer non-durables
nork: Gopakumar, K C; Researcher, et al.
Argitaratua: (2004)

Pressures in buying consumer durables: a study with reference to Kerala
nork: Sankaranarayanan, K C; Guide, et al.
Argitaratua: (2009)

Dynamics of rural consumer behaviour in Kerala
nork: Mani, K P; Guide, et al.
Argitaratua: (2008)

Consumer durables motorola,philips,sony,titan
Argitaratua: (2002)

A study of consumer behaviour in the toys market of Kerala
nork: Andez George; Researcher, et al.
Argitaratua: (2011)

Working of consumer protection and guidance societies in Kerala: an evaluation
nork: Stanly Chazhoor; Researcher, et al.
Argitaratua: (2006)

Social stratification and consumer behaviour in Kerala: A study with special reference to consumer durables
nork: Edison, J C
Argitaratua: (1993)

Consumer and organised consumption: the question of agencies/
nork: Kurian Joseph, Research scholar, et al.
Argitaratua: (2003)

An economic evaluation of consumer cooperatives in Kerala
nork: Mani, K P; Guide, et al.
Argitaratua: (2003)

Role of Kerala State Co-operative Consumers' Federation Limited in retailing/
nork: Vijumon T P, Researcher, et al.
Argitaratua: (2014)

Consumer behaviour in retail marketing of textiles in Kerala
nork: Jacob Thomas; Researcher, et al.
Argitaratua: (2005)

A study of the effectiveness of the consumer protection laws relating to road transport passenger services in Kerala
nork: Abraham V Kuirakose; Researcher, et al.
Argitaratua: (2004)

Influence of media advertisements on consumer behaviour in the Cochin metropolitan area
nork: Annam Alice, K A; Researcher, et al.
Argitaratua: (2009)

Creativity in advertising: impact on communication effect and consumer purchase behaviour
nork: James Thomas Kunnanatt; Guide, et al.
Argitaratua: (2001)

Building brand experiences :
nork: Coleman, Darren
Argitaratua: (2018)

Tourism brand promotion- an empirical study on Kerala
nork: Rajagopala Nair; Guide, et al.
Argitaratua: (2009)

A study of brand life cycle of selected tourism products in Kerala
nork: Chandramohanan Asan, G; Researcher, et al.
Argitaratua: (2009)

Systematics and bionomics of silverbellies of Kerala coast
nork: Honey Sebastian; Researcher, et al.
Argitaratua: (2012)

Performance, prospects and problems of the co-operative marketing societies in Kerala/
nork: George P L, Researcher, et al.
Argitaratua: (2014)

A study on guarantee and warranty in the marketing of consumer durables/
nork: Saji Abraham
Argitaratua: (2013)

History as development experience desegregated and deconstructed analysis of Kerala
nork: Michael Tharakan, P K; Researcher, et al.
Argitaratua: (1998)

Retail marketing in Kerala: performance, attitudes and challenges
nork: Baby Joseph; Guide, et al.
Argitaratua: (2012)

Systematic studies of family myrtaceae in the Kerala state
nork: Antony, V T; Guide, et al.
Argitaratua: (2004)

Changing consumption pattern in Kerala
nork: Rosamma Joseph; Researcher, et al.
Argitaratua: (2012)

Consumer durables
Argitaratua: (2002)

How to get a Ph.D a handbook for students and their supervisors
nork: Phillips,Estelle M
Argitaratua: (1999)

Single nucleotide polymorphism of production associated loci in crossbred cattle of Kerala
nork: Lali F Anand PhD
Argitaratua: (2015)

Clinical evaluation and surgical management of pigmentary keratitis in dogs
nork: Anoop,s
Argitaratua: (2015)

The socio-economic development of tribals in Kerala (with special reference to Wayanad district)
nork: Abraham George; Guide, et al.
Argitaratua: (2005)

A study on women empowerment in Kerala with special referenece to kudumbasree project
nork: Jose, K G; Guide, et al.
Argitaratua: (2009)

An evaluation of the contribution of HDFC Ltd to the housing sector in Kerala
nork: Mathew Varughese; Researcher, et al.
Argitaratua: (2011)

Systematic study on salticidae (arachnida:araneae)from Kerala, India: with notes on habit and habitat of common forms
nork: Samson Davis Padayatty; Researcher, et al.
Argitaratua: (2012)

Socio economic aspects of development of aquaculture in Kerala
nork: Ajaya Kumar, C; Researcher, et al.
Argitaratua: (2012)

Micro finance and women empowerment: a study of Kudumbashree project in Kerala
nork: Abraham George; Guide, et al.
Argitaratua: (2008)

Political preferences in Kerala
nork: Krishna Murthy K G

Varietal preference and management of Rice weevil , Sitophilus Oryzae (L) (Coleoptera: Curculionidae) in stored Cassava chips by gamm radiation
nork: Jayaprakash, C A
Argitaratua: (1997)

Darwin's brands adapting for success
nork: Halve, Anand Bhaskar
Argitaratua: (2012)

History of education in the princely state of Travancore in a socio-economic and political perspective
nork: Joshy, N D; Guide, et al.
Argitaratua: (2001)

Problems and prospects of stock-broking in Kerala
nork: Peter, K T; Researcher, et al.
Argitaratua: (2002)