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The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

Bibliographic Details
Main Author:	Lekshmi Bhai P S
Corporate Author:	Mahatma Gandhi University, Kottayam- School of Management and Business Studies
Other Authors:	Sreeranganadhan, K
Format:	Ph.D Thesis
Published:	Kottayam: Mahatma Gandhi University, 2013
Subjects:	Thesis (Ph.D)-Management Dissertations, Academic (Ph.D) Consumer behaviour-Kerala Advertising-Kerala Brand preferences-Kerala Consumer durables-Kerala
Online Access:	http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

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