The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

書目詳細資料
主要作者: Lekshmi Bhai P S
企業作者: Mahatma Gandhi University, Kottayam- School of Management and Business Studies
其他作者: Sreeranganadhan, K
格式: Ph.D Thesis
出版: Kottayam: Mahatma Gandhi University, 2013
主題:
Thesis (Ph.D)-Management
Dissertations, Academic (Ph.D)
Consumer behaviour-Kerala
Advertising-Kerala
Brand preferences-Kerala
Consumer durables-Kerala
在線閱讀:http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

因特網

http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc

MG University

持有資料詳情 MG University
索引號: RT 658.834 3 Q3
復印件 Live Status Unavailable

相似書籍