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| LEADER |
01176nam a22002417a 4500 |
| 082 |
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|a RT 658.834 3
|b Q3
|
| 100 |
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|a Lekshmi Bhai P S
|9 1947
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| 245 |
|
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|a The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/
|c Lekshmi Bhai P S; Guided by Dr K Sreeranganadhan
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| 260 |
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|a Kottayam:
|b Mahatma Gandhi University,
|c 2013
|
| 300 |
|
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|a 299p
|
| 504 |
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|a Includes bibliographical references and index
|
| 650 |
|
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|a Thesis (Ph.D)-Management
|9 1948
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| 650 |
|
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|a Dissertations, Academic (Ph.D)
|9 2100
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| 650 |
|
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|a Consumer behaviour-Kerala
|9 1950
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| 650 |
|
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|a Advertising-Kerala
|9 1951
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| 650 |
|
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|a Brand preferences-Kerala
|9 1952
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| 650 |
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|a Consumer durables-Kerala
|9 1953
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| 700 |
|
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|a Sreeranganadhan, K
|9 1954
|
| 710 |
|
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|a Mahatma Gandhi University, Kottayam-
|b School of Management and Business Studies
|f 29-01-2013
|k Thesis
|9 1955
|
| 856 |
|
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|u http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc
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| 942 |
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|c THES
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| 999 |
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|c 52153
|d 52153
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| 952 |
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|0 0
|1 0
|4 0
|5 1
|6 RT_658_834000000000000_3_Q3
|7 1
|8 THES
|9 52738
|a MGUL
|b MGUL
|c REF
|d 2013-10-21
|l 0
|o RT 658.834 3 Q3
|p T02266
|r 2013-10-21
|w 2013-10-21
|y THES
|