The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala/

Bibliographische Detailangaben
1. Verfasser: Lekshmi Bhai P S
Körperschaft: Mahatma Gandhi University, Kottayam- School of Management and Business Studies
Weitere Verfasser: Sreeranganadhan, K
Format: Ph.D Thesis
Veröffentlicht: Kottayam: Mahatma Gandhi University, 2013
Schlagworte:
Thesis (Ph.D)-Management
Dissertations, Academic (Ph.D)
Consumer behaviour-Kerala
Advertising-Kerala
Brand preferences-Kerala
Consumer durables-Kerala
Online Zugang:http://www.mgutheses.in/page/?q=T%202266&search=&page=1&rad=acc
Beschreibung
Beschreibung:299p
Bibliographie:Includes bibliographical references and index

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